Experience Design Group, Lenovo's Star Wars: Jedi Challenges Wins Golden A' Design Award

Immersive AR Headset Inspired by Star Wars Universe Recognized for Outstanding Design

Experience Design Group, Lenovo, in collaboration with Disney, has created an immersive augmented reality (AR) experience, Star Wars: Jedi Challenges. This innovative design, inspired by the iconic Star Wars universe, has been awarded the prestigious Golden A' Design Award for its unique properties and realization technology.

The Star Wars: Jedi Challenges AR headset is a smartphone-powered device featuring a Tracking Beacon, a Lightsaber controller, and hours of Star Wars gameplay. The Mirage AR headset, ergonomically designed for maximum game immersion, provides users with a life-size Lightsaber for face-offs against enemies, complete with force feedback from opponents. The Tracking Beacon ensures accurate location tracking, expanding and filling the user's environment with an immersive augmented reality universe.

The design team drew inspiration from the world-renowned Star Wars series, combining it with the latest AR technologies to provide users with a unique AR experience. The headset's design and functionality set it apart from other AR devices, reflecting the strengths and unique features of this design.

The realization of this design involved fine-tuning all production processes, including injection, NCVM, and all optical parts. The system comprises three components: Lenovo’s Mirage AR headset, a replica lightsaber controller, and a tracking beacon. The experience is powered by the Jedi Challenges mobile app, which runs on a user-supplied iPhone or Android device. The phone plugs into the headset with a cable and is then placed into a tray that slides into the headset. The beacon sits on the floor, with the twin cameras in the headset using the reference point for its inside-out positional tracking.

The project, which started in January 2017 and finished in October 2017, involved more than ten thousand modifications and improvements, making Jedi Challenges one of the best consumer AR devices on the market. The design team, composed of Experience Design Group, Lenovo, and Disney Consumer Products and Interactive Media, Disney, worked tirelessly to bring this innovative product to life.

The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. The award for Star Wars: Jedi Challenges recognizes the design's significant contribution to the field of digital and electronic device design.